We wanted to create a compelling logo design and set it apart within this market sector while reflecting the essence of the brand. The website was key to the brand’s success, which we built using WordPress and HTML coding to create an e-commerce user interface. Celebrities, event information, ventures, and dates had to be easily accessible to book online, anywhere anytime, so the user experience was key to its success. Online registration and membership gave customers the added benefit of viewing and booking upcoming events, critiques, news and blogs.