Impactful, timely and relevant email campaigns are still the most effective way of connecting with your leads and turning them into customers.
With email marketing, you have complete control of what, how, when and the way you communicate with your customers. It’s more than communication that ends up in someone’s inbox, it’s all about making sure you are sending each audience a message that resonates with them. Therefore running a successful, well thought out campaign, is the key to email marketing success.
How we can help you
We will help you understand the data that is available at your fingertips, how to manage it, and how to develop a successful strategy with engaging content for your audiences. The first thing we will do is gain insight into your sales and marketing objectives following key aspects within our 360 brand management process. Then we will prepare a strategy based on the following criteria:
- Understand your buyer’s profile and persona
- Email list preparation and segmentation
- Sales funnel development and growth strategy
- Branding, messaging and campaign development
- Automation process and frequency
It’s not only data and strategy that makes your email campaign a success, but it’s also crucial that the email looks the part and responds as it should. To do this, we have a team of designers and copywriters who will bring your campaign to life, and provide the right tone, messaging and imagery to create the best value for your customers.
There are many ways to calculate the success of an email campaign so together we will define what KPIs need to be in place and how we can help you achieve them. When your campaign is launched we will set up a dashboard to monitor, measure and refine it as necessary.