We deliver timely, highly targeted social media campaigns with content that is insightful and valuable to your customers.
People are highly receptive to digital experiences tailored to them, and for a brand to make this connection with its customers, there can be no such thing as a one-size-fits-all social strategy. So however small or large your business is, your campaign must be as unique as the brand itself.
From startups to well-established brands, we can provide a social media solution that provides customers with exactly what they want to see.
Content is at the heart of any social media campaign, and many brands tend to focus on what they want to share with their audience rather than what their audience actually wants to see. And a well-defined strategy will dictate which platforms best serve the brand.
We work with customers to help define their requirements, from online reach to targeted content, and we will work with you to ensure that you get the best value out of your networking presence. When developing social strategies, we do this based on brand objectives, choosing the best channels and technologies for communicating with target audiences.
There are a number of things to consider when preparing your social media branding strategy. Whatever stage you are at in this process, including the following elements will help you build an authentic brand image ensuring that you amplify your media strategy efforts.
Social media audit
To generate interest, your social media strategy needs to create impact and engage with your target market and defined persona. We can help make sense of this by performing a social media audit which analyses who your audiences are, what they are talking about, and on what sites in order to build a strategy to drive engagement. The level and depth of the audit will depend on your requirements and current networking presence and the finding will help us define a market-driven social strategy.
Your buyer persona needs to be at the centre of your social media strategy. We can help you develop your brand persona and provide you with a marketing profile that helps you to understand your customers in a much better way. When defined, and whatever your goal – be it content marketing, lead generation, brand awareness or social sharing – we will create a campaign that is highly targeted. From this work, the brand persona can be developed through further segmentation, smart lists and other tactics such as email marketing.
Social listening is the process of monitoring digital conversations to understand what customers are saying about your brand, industry or topic online. It gives you the power to monitor your brand, gain insight into what people are saying about your competitors, find the best influencers within your market and provide real-time customer service and problem mitigation. Having this consumer data to hand will allow you to make informed decisions that can greatly improve the success of your business.
Amplification occurs when your content is shared organically or through online publicity within the social networking channels thereby increasing your brand’s word-of-mouth exposure. It works by getting your message promoted through employees, customers, industry partners, fans and influencers and depending on the amplifier or influencer, their reach could be a game-changer for the exposure of your content. We will work with you to develop a social amplification plan which will become the vehicle to drive your content marketing strategy to success.