When it comes to creating your brand, it’s all about you and your authenticity; everything you are, everything you aspire to be, and everything that people believe you to be.
Personal branding is all about establishing your public persona and communicating your values, beliefs, goals, and purpose. When creating your brand, you create and invest in a digital asset that will remain with you for your lifetime, outlasting any particular job or career.
Your brand and online presence will give you visibility and the stage to influence opinions, decisions, attitudes and actions of your audience.
Your personal brand is built upon your values, goals, skills, experience and passions and is the essence of who you are. It makes you unique and allows you to carve out your niche. And by doing so, it will enable you to position yourself as an authority. Enhancing your credibility and giving you an enormous edge over your competitors.
Why create a personal brand?
With the growth of social media, the internet is now the de facto way to communicate, both personally and professionally. And while it’s important to have an online presence on one or a number of platforms like LinkedIn or Instagram, the reality is that it’s just a me-too approach which is all too common these days. Therefore, the only way to truly differentiate yourself from other people is to position yourself correctly through your own personal brand and internet presence.
How do you go about creating your brand?
The reality is that it’s quite difficult to create your brand. Why? Because it takes a lot of self-analysis, some marketing skills, a touch of creativity and a process to carry you through the important steps needed to articulate who you are and what you stand for.
There are numerous articles out there that give advice on how to go about this, but unless you have support from a marketing expert it’s a pretty daunting task, and without all of the skills above, you’re likely to fall short in your efforts. And it’s so important to get right as your brand represents you, your values, your career and your life’s journey.
A few years ago, your CV used to cut it, but now the internet is just a catch-all for everything and everyone, so it’s just a number game if you’re looking to advance your career. And if you’re self-employed or run your own business, a strong online presence will build your credibility and strengthen your influence.
How can we help you to create your brand?
At Brandall Agency, we not only have the skills to get the job done, but we have the experience and coaching skills required to help you build a powerful and unique personal brand that truly represents you.
During the process, our customers go through a detailed phase of self-analysis and discover how to articulate themselves in a way that will truly resonate with their audience. This inspires newfound confidence and purpose that ultimately helps them push forward to achieve their goals and aspirations.
We have written an article entitled how to create your personal brand. This explains our tried, tested and very successful step by step process that we follow when engaging with our customers. We’ve also included a case study and testimonial on personal branding, for you to see the results of our work. You only have one life and one career, so the time, effort and investment, you put into creating your brand will pay dividends if you get it right.
You can call or write to us, and we would be delighted to provide a free consultation and work out a solution based on your budget.
You can also download our free personal branding eBook that will take you through the step-by-step process.
For your brand to be successful, it must be highly recognisable, engaging and truly authentic.