We delivered a campaign strategy from the ground up focusing first on the brand and it’s core values, following our 360 brand management process.
Somos Todos, with support from the EU, set up their company with a purpose to bring greater awareness into the workplace of people with disabilities and provide training and accreditation to individual companies.
Our scope included the logo design and messaging, a website, sales promotion and digital marketing services including a social media strategy.
Branding was key to everything, and we had to get this right. Our design was based on harmony and togetherness, and the image of a man and woman forming the subliminal shape of an S and T, of Somos Todas. The palette included two unisex interchangeable colours and the circles represented people and unity. The campaign was rolled out to meet the ongoing needs of the business and a social media campaign is in progress.