The first step was to research the market and competitors. We then came up with a name and colourful branding that build on the values the company wanted to portray to their prospective customers. This was followed by website design and production using WordPress and Mailchimp is an all-in-one marketing platform for online registration and event bookings. Within a week the website was live, and with 3 weeks was positioned on the first SERP page of Google.